~ Food Styling ~
I have over 20 years advertising experience working with international brands in the USA based in New York, Chicago and San Francisco. I have a deep understanding of what it takes to get a product to marketplace. I understand the importance of how a brand translates its story to the consumer through advertising across multiple channels. Now, as trained chef and sommelier, I work with brands to understand their goals on how they want their food story to be told. Combining my advertising background with my now food & wine experience, Foodstyling is a natural fit and one I throughly enjoy.
“Creativity without strategy is called art, creative with strategy is called advertising”
– Prof. Jef L. Richards